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#WomenofKovsies: Prof Neneh honoured in 2019 Emerald Literati Awards

27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden

Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.

Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards.

Finding solutions to real-world problems

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says.

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

Professor from Cambridge University addresses young scholars

2017-07-18

In the first conference of its kind on the African continent,
the Universityof the Free State’s Bloemfontein Campus
was privileged to host the Young Scholars Initiative conference.
Photo: Siobhan Canavan

“It doesn’t matter where a concept originates from if it works. The problem arises when the concept does not work.”

These were the words of Prof Gareth Austin in his address at the Young Scholars Initiative (YSI). His keynote focused on the “Economic History in Africa’s Decolonisation and Development”.

The African economic history

Prof Austin, a professor in Economic History at the University of Cambridge, discussed how African economic history has always been about development, and also gave a brief periodisation of the economic historiography of Africa.

In his closing remarks he focused more on history and economics. “Economics is a sensible approach to take, where history matters because of the sense of context.”

Reflecting on the African experience

A total of 65 young and senior scholars from five continents attended the conference Decolonising Africa? The Economic History of Development, hosted by the YSI in partnership with the International Studies Group at the UFS.

The conference, held from 8 to 9 June 2017, provided an opportunity to reflect on the African experience from an historical perspective and to assess the current position of the continent in the global economy. It discussed new themes in development, such as the role of women, minorities, and entrepreneurs.

The conference focused on how the business community has operated in an Africa that still faces inequalities and unfair terms of trade and lacks a unified political will.

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