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27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden
Prof Brownhilder Neneh
Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.
Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards. 

Finding solutions to real-world problems 

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says. 

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

R2,5 million received from FNB Fund for Universal Access and Disability Support
2017-10-18

Description: FNB CUADS Funding Tags: FNB CUADS Funding
Tinotenda Magaya (left at the back), Robert Shoba and
Manus van Rooyen are some of the CUADS students
who will benefit from the money donated by the FNB Fund.
In front are Martie Miranda (left), Head of CUADS, and
Thandeka Rantsi from the FNB Fund.
Photo: Jóhann Thormählen

Funding isn’t only about giving money to provide access to education. There are many factors that contribute to the successful completion of studies, and this is even more applicable to students with disabilities. 

That is why the FNB Fund decided to continue and further its relationship with the Center for Universal Access and Disability Support (CUADS) at the University of the Free State (UFS). The fund recently donated nearly R2.5 million for 2017, 2018, and 2019 to CUADS in order to assist students with tuition fees, study material, accommodation and supportive devices. 

A total of 11 students will benefit from the R 2 497 440. The UFS previously received R200 000 (2014), R238 000 (2015), and R192 500 (2016) from the FNB Fund.

“The FNB Fund would like to take it
a step further and not only provide
access in terms of funding, but also
provide all the support that
students require to be able
to complete their studies.”

Funders should be aware of challenges

“The FNB Fund would like to take it a step further and not only provide access in terms of funding, but also provide all the necessary support that students require to be able to complete their studies,” says Thandeka Rantsi from the FNB Fund.

The fund also partners with disability units from the University of Stellenbosch, the University of the Western Cape, and the University of Cape Town.

Rantsi says funders should be aware of the challenges students with disabilities face in order to provide the right support as their challenges are more extensive.

More flexible funding than others

Martie Miranda, Head of CUADS, says they are very grateful. “In comparison with other funding, this funding provides more flexibility. Because of the gap between government funding and students’ needs, there are always students who fall out of the criteria for the NSFAS bursary. Then the FNB funding comes in very handy.”

According to her, government funding is never enough. She says the FNB funding enables them to address specific needs such as equipment, accommodation etc. as they have more leeway than prescribed NSFAS amounts.

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