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27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden
Prof Brownhilder Neneh
Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.

Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards. 

Finding solutions to real-world problems 

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says. 

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

UFS ICT Services mentioned among global PeopleSoft pioneers
2017-10-23

 Description: Andrew read more Tags: ICT services, technology, innovations, PeopleSoft, Oracle, students, IT, awards 

Andrew Jusjong, Chief Officer: ICT, one of the main drivers
of PeopleSoft at the UFS. 
Photo: Rulanzen Martin

At the beginning of his term, the Rector and Vice-Chancellor of the University of the Free State (UFS), Prof Francis Petersen, mentioned to parents and prospective students the importance of the UFS being recognised globally as innovators. 

This month, Information and Communication Technology Services (ICT Services) were recognised by Oracle as one of the PeopleSoft Innovators at the Oracle OpenWorld (an international conference regarding all Oracle products) for deploying student self-service, using PeopleSoft Campus Solutions’ new Fluid user interface.  

Andrew Jusjong, Chief Officer: ICT, says, “This solution allows dynamic administrative setup regarding available degrees, customised messages, dynamic required degree-specific documentation, and integration with the Applications and Admissions module.”  He says it also includes self-service functionality that allows students to track the status of their applications, and provide additional documentation required for their study choices.

“The UFS is the only innovator in the European, Middle-Eastern and African region. Considering that the development team at the UFS is much smaller than their international counterparts, this illustrates that we do not have to stand back for our international peers regarding service delivery and the quality of service to our customers,” he says.

The PeopleSoft Innovator awards are presented to companies that are taking advantage of the latest capabilities and technologies provided by Oracle PeopleSoft in order to transform their businesses and their IT practices, while also providing benefits to the business and end users. The UFS has been making use of PeopleSoft applications since 2004. It currently makes use of three applications:

- PeopleSoft Financials for procurement, budgeting, billing, asset management, general ledger, journals, provisioning, payroll, commitment control, ad hoc claims, travel and expenses, and maintenance management.
- PeopleSoft Human Capital Management for HR data processes, recruitment, workforce management, remuneration management, leave management, employee self-service, and other HR activities; and 
- PeopleSoft Campus Solutions for student lifecycle management, applications and admissions, curriculum management, programme enrolment, student records, student financials (accounts), financial aid, graduation, alumni management, graduate research management, residences, and student self-service.

In the Higher Education sector, PeopleSoft is being used by over 900 campuses in 34 countries, across six continents. “This means that recognition was given to the university on a global platform,” says Jusjong.

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