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#WomenofKovsies: Prof Neneh honoured in 2019 Emerald Literati Awards

27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden

Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.

Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards.

Finding solutions to real-world problems

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says.

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

Academic volunteers time on community radio

2017-12-25

Dr Marian Human-Nel
Photo: Supplied

Superior Scholarship. Human Embrace. Institutional Distinctiveness. Emergent Leadership. Public Service.

These are the core values underpinning both the university’s academic and human projects. It is the last one, public service, that resonates well with Dr Marian Human-Nel. She does her part as a radio presenter and news reader on Maluti FM 97.1, a Bethlehem-based community radio.

“As a community radio station, we are not only responsible for entertaining and informing the public, but we also do a lot of community fundraising projects. We also do a lot of wellbeing activities in the Eastern Free State,” said Dr Human-Nel, Subject Head and Lecturer in the Department of Afrikaans, Dutch, German and French on the Qwaqwa Campus.

Sharing of information and knowledge
Dr Human-Nel volunteers her services as presenter of two programmes. “I present Kollig in which I invite my Qwaqwa Campus colleagues and professionals in the community to talk about their specific fields of interest and research. The focus here is on information and sharing knowledge. We have a slot called ‘This Week in History’ written and prepared by my colleague from the History department.”

Another show that Dr Human-Nel presents is called Fluit-Fluit Storietyd on which she reads and does voice performance of Afrikaans short stories and poems with specific music. “The Fluit-Fluit programme informs and entertains through cultural activities,” she said.

Maluti FM broadcasts over a 160-kilometre radius around Bethlehem and is also available online.

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