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27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden
Prof Brownhilder Neneh
Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.

Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards. 

Finding solutions to real-world problems 

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says. 

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

Greyhound racing: Public input needed
2009-02-03

Members of the public have a second opportunity to make submissions regarding the possible legalisation of greyhound racing in South Africa.

A research team from the Faculty of Law at the University of the Free State (UFS), in conjunction with the Department of Trade and Industry (dti), will hold a second round of public consultations in Gauteng, the Free State, North West, the Eastern Cape, the Western Cape and KwaZulu-Natal in February and March this year.

During the first round of consultations last year the research team, under the supervision of Prof. Elizabeth Snyman-Van Deventer of the UFS, received written submissions from interested members of the public and various associations.

The purpose of this research project is to give an objective overview of the greyhound racing industry nationally as well as internationally. This includes aspects such as animal welfare, social, economical and political issues and the legal framework pertaining to greyhound racing.

The study focuses on the current situation in South Africa and internationally regarding the jurisdictions where the sport is currently active and the current legal framework.

It will also include a comparative study of the situation in countries such as the United States of America, Ireland, England, Belgium, Australia, New Zealand, Canada and Vietnam.

Greyhound racing was banned in South Africa years ago because gambling was regarded as immoral at that time. Now that gambling has been legalised and is regulated there are debates on the legislation of greyhound racing.

The animal welfare and protection groups are against the legalisation of greyhound racing, while other role players have been calling for the racing to be legalised and regulated.

The public consultations will take place as follows:

• 6 February 2009, 09:00-12:30, Protea Edward Hotel, Durban
• 13 February 2009, 09:00-12:30, Protea Sea Point Hotel, Cape Town
• 20 February 2009, 09:00-12:30, Protea Marine Hotel, Port Elizabeth
26 February 2009, 09:00-12:30, Garden Court Hotel, Bloemfontein
• 27 February 2009, 09:00-12:30, Protea Manor Hotel, Hatfield, Pretoria
• 6 March 2009, 09:00-12:30, Garden Court East London, Esplanade, East London
• 13 March 2009, 09:00-12:30, Willows Garden Hotel, Potchefstroom

For further information, members of the public who are interested in attending these consultations should contact Mpho Mosing of the dti at 012 394 1504/083 436 5534 or Prof. Snyman-Van Deventer at 051 401 2698 or e-mail it to snymane.rd@ufs.ac.za  
 

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