Latest News Archive

Please select Category, Year, and then Month to display items

#WomenofKovsies: Prof Neneh honoured in 2019 Emerald Literati Awards

27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden

Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.

Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards.

Finding solutions to real-world problems

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says.

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

UFS and Griqua National Conference work together

2009-03-04

Delegates from the Griqua National Conference (GNC) and role players from the University of the Free State (UFS) recently met on the South Campus of the UFS to put the objectives of a Memorandum of Understanding into practice. Some of the objectives are research, programmes and projects focusing on economic, educational, political, cultural/heritage and socio-social matters. “Research in different fields is important for the survival of the Griqua in South Africa and the UFS gives credibility to the Griqua’s research projects,” says Mr Cecil le Fleur, Chairperson of the GNC’s Council of Chiefs. According to Mr le Fleur, the GNC wants to work with the UFS because the institution reaches out to the communities of the Southern Free State. There is also mutualistic cooperation in this area that is of benefit to both partners. “Together with the UFS we will also be investigating the feasibility of the production of a documentary film on the role of the Griqua in the central interior, its political models and the role the Griqua played in the establishment of white settlers in this area. We also want to investigate and implement other relevant points of tangency,” says Mr le Fleur. Here are, from the left: Mr le Fleur, Ms Elizabeth le Fleur, Chairperson of the Cultural Group, which is one of the focus areas of the cooperation agreement, and Rev Kiepie Jaftha, Chief Director: Community Service at the UFS.
Photo: Lacea Loader

Back

Economic and Management Sciences

Education

Health Sciences

The Humanities

Law

Natural and Agricultural Sciences

Theology and Religion

Open Distance Learning

Business School

We use cookies to make interactions with our websites and services easy and meaningful. To better understand how they are used, read more about the UFS cookie policy. By continuing to use this site you are giving us your consent to do this.

Accept