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27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden
Prof Brownhilder Neneh
Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.

Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards. 

Finding solutions to real-world problems 

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says. 

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

UFS mourns the passing away of Prof. Leo Barnard
2009-04-02

It is with sadness that the management of the University of the Free State (UFS) heard about the death of Prof. Leo Barnard. He passed away yesterday afternoon in the George Medi-Clinic as a result of cancer.

Prof. Barnard was associated with the UFS for many years and was Head of the university’s Department of History from 1997–2008. He was appointed as research associate at the department after his retirement last year.

“Prof. Barnard was one of the few military historicists in South Africa. He was amongst others a member of the South African Historical Society and also served on several professional organisations such as The South African Academy for Science and Arts,” said Prof. André Wessels, Head of the Department of History at the UFS.

He served on the editorial committee of the Journal for Contemporary History, an accredited academic journal published by the Department of History at the UFS. He was editor of this journal for ten years. “Prof. Barnard played an important role in the development of the journal, especially in the publishing of special editions. When he passed away, he was working on the latest edition of the journal, which deals with the so-called border war,” said Prof. Wessels.

Prof. Barnard was especially well-known for his mentorship to Master’s and Doctoral students. “At the time of his death he was still providing guidance to students,” said Prof. Wessels.

Prof. Barnard did a lot of research and writing for the UFS’s centenary publication, From Grey to Gold – The first 100 years of the University of the Free State.

“We also sympathise with Mrs Renaldine Barnard and the couple’s four daughters, Eda, Arina, Leona and Elfrieda, their two sons in law and one grandchild. Prof. Barnard has left a gap in the hearts of the people who knew and worked with him at the UFS,” said Prof. Wessels.

The memorial service will be held on Friday, 3 April 2009 in the community hall of Vleesbaai in the Western Cape.

Media Release
Issued by: Lacea Loader
Assistant Director: Media Liaison
Tel:051 401 2584
Cell:083 645 2454
E-mail:loaderl.stg@ufs.ac.za
1 April 2009
Prof. Leo Barnard

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