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27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden
Prof Brownhilder Neneh
Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.

Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards. 

Finding solutions to real-world problems 

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says. 

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

Romania and UFS work together on diagnostic programme
2009-04-28

 
Here are, from the left: Dr William Rae with Prof. Chirvase and Prof. Caramihai of the Romanian research team during their visit to Bloemfontein.
Photo: Supplied
 
A group of academics of Romania visited the Department of Medical Physics of the Faculty of Health Sciences at the University of the Free State (UFS) recently. Proff. Mihai Caramihai and Ana Chirvase are senior researchers of the Facultatea de Automatica & Calculatoare, Universitatea Politehnica Bucuresti who are working together with Prof. Charles Herbst and Dr William Rae of the UFS on the project MAmmary Malignancy Modelling using Artificial intelligence, ROmania South Africa, or Mamma Rosa. It is part of a larger local project aimed at implementing a computer-aided diagnosis programme (CAD), designed within the UFS's Department of Medical Physics, and which will take into account some of the South African requirements for computerised diagnostic radiology support. The National Research Foundation (NRF) provided travel funding and Prof. Herbst and Dr Rae visited Bucharest in November 2008 to collaborate with the Romanians. The visiting Romanian researchers were involved in a similar project where they were planning to model the changes in tumours as they grow and as they are treated. Dr Rae says there are many synergies between the two departments. The project has many aspects and there are several possibilities for related sub-projects. As a result the UFS has been able to attract three people to be involved in the project and they will do their Ph.Ds with the UFS. On the visit to Bloemfontein the roles of the researchers in the project were defined and the programme for the three-year collaboration was established. The stimulus created as a result of this collaboration has resulted in projects that will continue for at least the next four years.

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