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#WomenofKovsies: Prof Neneh honoured in 2019 Emerald Literati Awards

27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden

Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.

Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards.

Finding solutions to real-world problems

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says.

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

Young academics empowered in research environment

2009-05-05

Young academics who attended the workshop are, from the left, Mr Lehlohonolo Mathengtheng, Department of Medical Virology; Dr Annelize Venter, Research Directorate; Mr Ferdi van der Walt (Facilitator), University of Johannesburg; Ms Telishia Flusk, Research Directorate; and Mr Dirk Strydom, Department of Agricultural Economics.

The Research Capacity Development Office under the auspices of the Directorate for Research Development Office endeavours to empower young academics at the University with skills to enable them to be established within the competitive mainstream of research. The Office recently organised a series of thematic workshops aimed at assisting young academics to acquire the “know-how” in terms of developing and writing proposals including, writing for funding. Such strategic support has lead to the University recording an increase in funding from the Thuthuka Programme of the National Research Foundation over the past five years. Thuthuka grants are made available on a competitive basis where applications are subjected to a peer-review process. This suggests that the quality of applications from the University is of a high quality.

The recent thematic workshops were facilitated by Prof. L Lategan, Dean for Research at the Central University of Technology as well as Mr Ferdi van der Walt, from the Research Office at the University of Johannesburg.

Young academics who attended the workshop are, from the left, Mr Lehlohonolo Mathengtheng, Department of Medical Virology; Dr Annelize Venter, Research Directorate; Mr Ferdi van der Walt (Facilitator), University of Johannesburg; Ms Telishia Flusk, Research Directorate; and Mr Dirk Strydom, Department of Agricultural Economics.

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