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27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden
Prof Brownhilder Neneh
Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.
Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards. 

Finding solutions to real-world problems 

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says. 

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

Research at the UFS on the acceptability and modern use of earth building in newly settled urban areas can help the poorest of the poor to acquire hou
2003-08-26

The University of the Free State and the Technische Universiteit van Eindhoven in the Netherlands received a research bursary of R316 000 from SANPAD (South African Netherlands Research Programme on Alternatives in Development).

The aim of the research is to determine the public acceptability of sustainable, high quality, earth constructed public and private buildings as an alternative to the conventional way of building with bricks and steel.

“European countries like the Netherlands are far advanced with studies in earth construction and this is why the partnership was formed with the Technische Universiteit van Eindhoven,” says Prof Das Steÿn, Head of Urban and Regional Planning at the UFS and project leader.

Although research regarding mapping, typology and availability of natural and local resources has been done on a national level, little research has been done on the acceptability and the modern use of earth building in newly settled urban areas.

“South Africa has a large housing shortage and traditional methods such as earth building techniques are not used in urban informal housing. Preference is given to corrugated iron sheets and plastic,” says Prof Steÿn.

The use of upgraded earth construction might be more sustainable as far as the environment and the economy is concerned. “If we can make a breakthrough in the development and propagating of these methods it will help the poorest of the poor to acquire housing of a better quality.”

The research team from the UFS consists of Prof Steÿn, Ms Petria Jooste-Smit, Head of the Unit for Earth Construction in the Department of Architecture and Mr Gerhard Bosman of the Department of Architecture.
 

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