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27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden
Prof Brownhilder Neneh
Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.
Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards. 

Finding solutions to real-world problems 

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says. 

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

UFS becomes the first university in Africa to sign a memorandum of understanding with the United Nations University
2009-12-01

 During the signing of the memorandum of agreement between DiMTEC and the United Nations University in Bonn, Germany were, from the left, seated: Prof. Konrad Osterwalder, Under-Secretary-General of the United Nations and Rector of the United Nations University; and Prof. Herman van Schalkwyk, Dean of the Faculty of Natural and Agricultural Sciences at the UFS; back: Prof. Dusan Sakulski, Academic Officer, UNU Cooperative Unit for South Africa; and Mr Andries Jordaan, Director of DiMTEC at the UFS.
Photo: Supplied
 
The University of the Free State (UFS) has become the first university in Africa to sign a memorandum of understanding with the United Nations University. The memorandum of understanding was negotiated by Mr Andries Jordaan, Director of the UFS's Disaster Management Training and Education Centre for Africa (DiMTEC).

Mr Jordaan negotiated with the United Nations University Institute for Environment and Human Security (UNU-EHS) to foster a relationship and combine their pool of resources for training in different aspects of Disaster Management. A triangular agreement between DiMTEC, UNU-EHS and the University of Novi Sad in Serbia will be established in three phases. The first phase is the signing of a memorandum of understanding between DiMTEC and UNU-EHS. This phase was completed in September 2009, when Prof. Konrad Osterwalder, Under-Secretary-General of the United Nations and Rector of the United Nations University, and Prof. Herman van Schalkwyk, Dean of the Faculty of Natural and Agricultural Sciences at the UFS signed the memorandum in Bonn, Germany. The second phase is a memorandum of understanding between UNU-EHS and the University of Novi Sad.

The memorandum of understanding entails among others joint projects between DiMTEC and the UNU-EHS, research for specific projects, exchange of lecturers and that the UNU will assist DiMTEC with external evaluation. As a result of this memorandum, the two universities have already combined their pool of resources by presenting a vulnerability short course and a visitation to the Republic of the Congo.

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