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27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden
Prof Brownhilder Neneh
Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.

Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards. 

Finding solutions to real-world problems 

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says. 

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

Kovsies beat Pukke at USSA tennis tournament
2010-01-13

 The Kovsies women’s team that participated in last year’s USSA tennis tournament were, from the left, front: Elrien de Villiers and Nicola Dormehl; middle: Rensia Henning and Christine Keyser; back: Jeanne du Plessis and Elizna Barnard.

 

The men who participated in the tournament were, from the left: Willem Steenkamp, PW Holtzhausen, Duke Munro, Janine de Kock (manager), Marnus Kleinhans (coach), Divan Olivier, HB Steyn and Reon Henning.
 

Last year Kovsie tennis concluded on a highlight when the men’s tennis team of the University of the Free State (UFS) won the USSA tournament that was held in Grahamstown for the first time in twenty years. The UFS women’s team also excelled by going through to the final round, where they had to bow the knee before the team of Stellenbosch University.

The result of these excellent achievements was that two of the five players that were selected for the USSA women’s training group were Kovsies. They are Rensia Henning and Christine Keyser. Elrien de Villiers was selected as the player of the tournament but unfortunately she could not be included in the group because she is a Namibian citizen.

The men’s group existed of eight players, of which four are Kovsies. They are Reon Henning, Duke Munro, Willem Steenkamp and PW Holtzhausen.

Members of the USSA training group will participate in training camps, tournaments and trials to prepare for the Confederation of University and College Sport Association (CUCSA) games (where all the Southern Africa countries participate) in Botswana that will take place from 5-11 July 2010. The training group will also participate in the World Student Games in 2011.

The Kovsies men’s team kick-started last year’s USSA tournament by beating the team from the University of Cape Town with 6-1 and later on the same day beating the team from the University of Johannesburg with 5-1. The next day they beat the team from the Tshwane University of Technology with 7-0 and the team of the University of Pretoria with 5-1. According to Ms Janine de Kock from KovsieSport at the UFS this is an excellent achievement, taking into account that Tukkies had ended in second place at the 2008 tournament.

In the semi-finals Kovsies played against the North-West University and beat them with 4-1. After this triumph in the singles matches the organisers decided that the doubles would not be played.

The women’s team won their matches against the Universities of Pretoria, Cape Town, Rhodes, KwaZulu-Natal and the Tshwane University of Technology. The tournament ended with Kovsies and Maties as the only two unbeaten teams and Stellenbosch University walked away with the laurels. The North-West University did not have a women’s team at the tournament at all.
 

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