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27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden
Prof Brownhilder Neneh
Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.

Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards. 

Finding solutions to real-world problems 

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says. 

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

Department of Architecture builds next generation of architects
2010-03-22

 
With Prof. Jonathan Jansen, Rector and Vice-Chancellor of the UFS are René Malan en Sancha Olivier.


Since 1987 first-year architecture students have been building huts on campus annually as part of an introduction to architectural studies at the Department of Architecture at the University of the Free State (UFS).

According to Martie Bitzer, Senior Lecturer in the Department of Architecture, the students build these full-scale huts in groups of two, with responses to orientation, materials (grass, reads, earth construction – mud bricks), climate and community over a period of approximately three weeks.

On the day that the students completed their huts, Prof. Jonathan Jansen, Rector and Vice-Chancellor of the UFS, visited the small community of 27 huts in the veld behind the Rag Farm. Here he was taken on a walk amongst the huts. He also addressed staff and students of the Department of Architecture

“I can smell excellence and goodness,” was some of Prof. Jansen’s remarks as he walked amongst the huts.

“Top students come to our Department of Architecture. Quality attracts quality. The recent achievements of this department are proof of this,” he said.

One of Kovsies final-year students, Wim Steenkamp, was named National Corobrik Architecture Student of the Year 2008. This was the second time in the past three years that a student from the UFS Department of Architecture has won this prestigious competition. The department also received unconditional accreditation from the South African Council for the Architecture Profession (SACAP) for all three courses offered, and over the past few years its students have won the Tripod Photography Competition, the National Cement and Concrete Institute Competition for honours students, and the Carl and Emily Fuchs Foundation Student Prestigious Prize.

This once again confirms the prestige the department enjoys in the field of architecture in South Africa. It is also proof of the quality of staff and the programmes offered at the department.
 

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