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27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden
Prof Brownhilder Neneh
Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.
Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards. 

Finding solutions to real-world problems 

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says. 

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

Faculty of Theology hosts conference on theology and science
2010-03-25

 
At the conference were, from the left: Prof. Rian Venter, Department of Systematic Theology at the UFS and organiser of the conference; Prof. Isabel Phiri, University of KwaZulu-Natal; Prof. André van Niekerk, Stellenbosch University; Prof. Francois Tolmie, Dean of the Faculty of Theology at the UFS; and Prof. Wentzel van Huyssteen, Princeton, USA.
Photo: Leonie Bolleurs


The Faculty of Theology at the University of the Free State (UFS) presented an interdisciplinary conference with the theme faith, religion and the public university this week.

The conference was preceded by a public lecture: Human Uniqueness? In Search of the Image of God by Prof. Wentzel van Huyssteen of Princeton in the United States of America (USA). In his lecture he asks: What makes humans different from animals? He also discusses the statement: Is there something that science can teach theologians and something that theologians can teach science?

In his lecture Prof. van Huyssteen refers to the prehistoric paintings in, among others, Spain, France and also Mossel Bay in South Africa. According to him these rock paintings shed some interesting light on the nature of humankind. “It seems as if there is a possible religious connotation to these paintings. Among others it becomes clear that man has the ability to ask deeper questions about his existence,” said Prof. van Huyssteen.

This find of prehistoric paintings is also an example of an interdisciplinary search for answers to the question: What makes man different from other species?

The rock art also shows that man sees himself as part of nature. “Being the image of God” has also to do with an awareness of nature and man’s special task therein as image bearer of God,” said Prof. van Huyssteen.

These are interesting perspectives given by other sciences on the nature of man. From the theology the perspective of “man created to the image of God” is added. At this occasion speakers from different disciplines such as law, physics, sociology, philosophy and theology participated in the discussion about the position of religion at a public university.

Other main speakers at this occasion were Prof. Isabel Phiri from the University of KwaZulu-Natal and Prof. Anton van Niekerk from Stellenbosch University.
 

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