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27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden
Prof Brownhilder Neneh
Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.

Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards. 

Finding solutions to real-world problems 

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says. 

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

UFS’s Vishuis best residence rugby team in the country
2010-03-30

 
Steinhoff Vishuis, the Steinhoff Koshuis Rugby Champions for 2010.
Photo: Varsity Cup
 
Beyers Louw (with ball), left wing from Vishuis, is taken down in the finals of the Steinhoff Koshuis League agaisnt Dagbreek from Stellenbosch. Left are team mates Gerhard Meyer (No 8) and on the right is captain Jos de Klerk (flanker).
Photo: Varsity Cup

 
Boom Prinsloo from Shimlas.
Photo: Varsity Cup

 

On Monday, 29 March 2010, the University of the Free State’s (UFS) residence team in the Steinhoff Koshuis League, Steinhoff Vishuis, showed that they were the best university residence team in the country when they were crowned as the Steinhoff Koshuis Rugby Champions. Steinhoff Vishuis triumphed with 22-7 over the University of Stellenbosch’s Dagbreek. This match took place on the Danie Craven Stadium in Stellenbosch.

The hero of the match was left wing Beyers Louw, who scored two of his team's tries and kicked two conversions as well as a penalty. That left him with 97 points, the player who scored the most points in the tournament.

Shimlas’s Boom Prinsloo was also named player of the Varsity Cup. In three of Shimlas’s eight matches he was named player of the match. With the seven tries that Boom scored during the tournament, he and Lola Waka from the University of Johannesburg (UJ) were also jointly named as the top scorers in the tournament.

This is the second consecutive year that a Kovsie team wins the residence competition of the Varsity Cup. Last year Armentum carried the crown as the best residence rugby team in the country.

Well done. The UFS is proud of you!

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