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27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden
Prof Brownhilder Neneh
Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.

Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards. 

Finding solutions to real-world problems 

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says. 

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

UFS hosts Fulbright senior specialist
2010-06-14

Pictured from the left, are: Prof. Aldo Stroebel (Director: International Affairs), Prof. Daryl Smith, Ms Dineo Gaofhiwe (Manager: International Research Funding Opportunities, UFS) and Mr John Samuel (Interim Director: the Institute for Studies in Race, Reconciliation and Social Justice, UFS).

The University of the Free State (UFS) has, for the past month, hosted Prof. Daryl Smith, Professor of Education and Psychology at Claremont Graduate University in the United States of America (USA), as a senior Fulbright specialist. She was hosted by the Institute for Studies in Race, Reconciliation and Social Justice, under the leadership of Mr John Samuel, who is its Interim Director. She helped in developing and establishing the research agenda of the institute.

A series of policy briefs and research papers will emanate from Prof. Smith’s tenure at the UFS, complemented by work of three additional Fulbright senior specialists who are joining the UFS early in the second semester. Prof. Smith met with various role-players and stakeholders in the domain of social justice, institutional change, transformation and diversity management, and will continue her association with the UFS at both the Institute and the Faculty of Education, in collaboration with its Dean, Prof. Dennis Francis.

Prof. Smith’s current research, teaching, and publications have been in the areas of diversity in higher education, leadership change, organisational implications of diversity, governance, and assessment and evaluation. She earned her Ph.D. in Social Psychology and Higher Education at Claremont Graduate University, her M.A. from Stanford University, and her B.A. in Mathematics from Cornell University.

Amongst many specialist missions, Prof. Smith served as part of two US delegations to the Ford Foundation-sponsored tri-national conferences (India, South Africa, US) on campus diversity in higher education that have taken place in South Africa and the United States. Her most recent book, Diversity’s Promise for Higher Education: Making it Work, is available from Johns Hopkins University Press.

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