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27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden
Prof Brownhilder Neneh
Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.
Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards. 

Finding solutions to real-world problems 

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says. 

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

New York academic pays visit to UFS
2010-08-02

 
 Prof. Teboho Moja, a professor of Higher Education at NYU, paid a successful visit to the UFS. Here are, from left: Mr John Samuel, Interim Director: International Institute for Studies in Race, Reconciliation and Social Justice, UFS; Dr Bryan Urbsaitis, Assistant-Director of Study Abroad, Pace University, USA; Prof. Moja; Prof. Jonathan Jansen, Rector and Vice-Chancellor, UFS; and Dr Olihile Sebolai, Directorate Research Development, UFS.
Photo: Arthur Johnson
 
Prof. Teboho Moja, a professor of Higher Education from New York University (NYU), paid a fruitful visit to the University of the Free State (UFS). During her visit Prof. Moja, who is originally from South Africa, engaged with various stakeholders to further strengthen relations between the UFS and NYU.

Prof. Moja’s research focus is on the change in higher education and the implications of globalisation on higher education systems. As part of her visit to the UFS, Prof. Moja delivered a public lecture, entitled “Diversity oriented transformation for Teaching and Learning”. The lecture was presented by the Directorate Research Development and the International Institute for Studies in Race, Reconciliation and Social Justice.

Prof. Moja studied at the University of the Witwatersrand and obtained her Doctorate in Philosophy at the University of Wisconsin-Madison in the United States of America (USA).

In 1998 she became the first black woman to be appointed as chairperson of the council of the University of South Africa (UNISA). She is also an honorary professor at the University of Pretoria (UP).

On her visit to the UFS Prof. Moja was accompanied by Dr Bryan Urbsaitis from Pace University in New York and Ms Gina Canterucci from NYU. She also led a group of postgraduate students in International Education Studies. These students interacted with fellows from the Grow Our Own Timber Programme of the UFS. The interaction greatly contributed towards enhancing both student groups’ acuity on academic and social matters.

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