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27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden
Prof Brownhilder Neneh
Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.

Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards. 

Finding solutions to real-world problems 

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says. 

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

Women must fight for equal opportunities - Motshekga
2010-08-06

 
Photo: Stephen Collett

“We will not know peace and prosperity unless all women are free. We must open opportunities for women and make sure that we achieve the necessary progress. I believe this would be the best way to honour the life of Charlotte Maxeke.”

This rallying call for action was made by the Minister of Basic Education, Ms Angie Motshekga (pictured), in her speech to commemorate the life of Charlotte Maxeke, a woman she described as “a heroine” to all South Africans.

The University of the Free State (UFS), in conjunction with the Free State Premier’s office, presented the annual Charlotte Maxeke Memorial Lecture at the Main Campus in Bloemfontein to once again honour this remarkable African woman as part of celebrating Women’s Month.

“We must ensure that we act consciously to extend equal opportunities, freedom and justice to all women,” she said. “We must put all our energies together in this task of uplifting women and children.”

She said that even though women had made considerable strides since the advent of democracy in South Africa, especially in government, much still had to be done to ensure equal opportunities for all women.

“There’s a 40% women representation in government, but the question we should ask ourselves is: What value does this representation bring to the life of an ordinary woman? What impact does it have on her life?” she asked.

She said women were still less represented in managerial positions. “Sexism requires the same amount of energy that we use to fight against racism,” she said.

She also announced that the government had decided to declare the graves of Charlotte Maxeke, Lillian Ngoyi and Helen Joseph as national heritage sites.

The well-attended lecture was entitled: United in action to make 2010-2020 a decade for women in Africa.

Among those present were members of the ANC Women’s League, who came in buses and mini-buses; Dr Allan Boesak and his wife; past and present Free State MECs; and the Vice-Rector of External Relations at the UFS, Prof. Ezekiel Moraka.

Media Release:
Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt@ufs.ac.za 
6 August 2010

 

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