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#WomenofKovsies: Prof Neneh honoured in 2019 Emerald Literati Awards

27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden

Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.

Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards.

Finding solutions to real-world problems

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says.

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

HEDSA discusses better services for students with disabilities

2010-09-30

At the gala dinner were, from the left: Anlia Pretorius, Chairperson of HEDSA and Head of the Disability Unit at the University of the Witwatersrand; Dr Blade Nzimande, Minister of Higher Education and Training; Ms Hetsie Veitch, Head of the Unit for Students with Disabilities at the UFS; and Prof. Niel Viljoen, Vice-Rector: Operations at the UFS.
Photo: Leonie Bolleurs

The first ever General Meeting of the Higher Education Disability Services Association (HEDSA) was held on the Main Campus of the University of the Free State (UFS) in Bloemfontein this week. HEDSA is a newly constituted body that represents the Disability Units from the various universities across the country.

The UFS is a member of HEDSA, which aims to work together to promote equal opportunities for students with disabilities in terms of access, participation and success in Higher Education.

The General Meeting forms part of the launching symposium with the theme: New Beginnings and New Directions. The symposium, attended by 15 higher education institutions in South Africa, served as a platform to explore innovative approaches to assist in improving services for students with disabilities.

Dr Blade Nzimande, Minister of Higher Education and Training, was one of the speakers at the gala dinner of this prestigious event. He said that there is still a lot of work to do to overcome discrimination against students as well as staff members with disabilities at higher education institutions. Minister Nzimande quoted from the Soudien report, a government-commissioned report that brought to light discrimination – especially racism and sexism – still endemic at South African universities. “Victims, in this instance referring to students and staff with disabilities, are denied the opportunity – either through a lack of access to opportunities or due to outright discrimination – to realise their full potential. In the process, the country is robbed of valuable but untapped human resources. Higher education institutions cause incalculable damage to South African society by failing to deal boldly with these issues. Where institutions have indeed taken action, the benefits to individuals, to the different social groups in the country, as well as to the institutions themselves, have been major.”

He stated that he believed that HEDSA as well as the symposium could play a vital role that would assist in this process.

Ms Hetsie Veitch, Head of the Unit for Students with Disabilities at the UFS, was elected as treasurer of this body for the following two years. Johnny Mokoka will represent the UFS in HEDSA’s National Student Organisation for Students with Disabilities that was established during the symposium this week.

Media Release
Issued by: Leonie Bolleurs
Strategic Communication
Tel: 051 401 2707
Sel: 0836455853
Email: bolleursl@ufs.ac.za
30 September 2010

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