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#WomenofKovsies: Prof Neneh honoured in 2019 Emerald Literati Awards

27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden

Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.

Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards.

Finding solutions to real-world problems

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says.

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

Qwaqwa campus upgrade begins

2005-06-23

Academic facilities, including lecture halls and the library, on the Qwaqwa campus of the University of the Free State (UFS) will be upgraded to the tune of R1,4-million.

An extra R100 000,00 has also been made available for the upgrading of four staff houses on campus.

The tender for this project was awarded to a local business in the Qwaqwa region, Mguni Enterprises. This phase is expected to be completed next month - July 2005.

This is the second phase of upgrading of the Qwaqwa campus, following the earlier upgrading of student residences to the tune of R6,2-million.

“The total capital injection to improve the infrastructure on the campus is R7,7 -million. The aim of the upgrading is to improve the infrastructure of the campus in order to provide an atmosphere conducive to learning, “said Prof Peter Mbati, Qwaqawa Campus Head.

The first phase of the upgrading - amounting to R6,2 million - comprised of the upgrading of the five student residences and mainly dealt with the maintenance backlog. Residences were painted, old furniture replaced, electricity rewired and the necessary alterations made to ensure sufficient hot water supply as well as a new look to the face of the residences.

According to Prof Mbati the student visiting areas, reception areas and rooms were also improved by the changes in the first phase. The renovated residences now also boast facilities such as kitchenettes, washing machines and tumble driers and computers rooms.

There are currently 754 students staying in the residences. Three residences accommodate female students and the other two are for male students. Students who are not accommodated on campus stay at the former Tshiya College of Education, approximately 5 kilometers from the campus. These students are bussed in to the campus on a daily basis.

“All these developments are a major step forward for the Qwaqwa campus as it once again shows our commitment to the campus to make it an attractive site of higher education in the Eastern Free State,” said Prof Frederick Fourie, Rector and Vice-Chancellor of the UFS.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel: (051) 401-2584
   Cell: 083 645 2454
   E-mail: loaderl.stg@mail.uovs.ac.za

23 June 2005

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