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#WomenofKovsies: Prof Neneh honoured in 2019 Emerald Literati Awards

27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden

Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.

Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards.

Finding solutions to real-world problems

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says.

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

UFS a much safer place

2011-09-20

First-year students Chuma Nyiko (left) and Mabasa Teleni next to one of the red poles installed on our Bloemfontein Campus.
Photo: Amanda Tongha

Students and staff at our Bloemfontein Campus can feel even safer, with several initiatives being put in place to ensure their safety.

The stop-and-search actions of the recent past, which are being carried out at all the main gates of our Bloemfontein Campus, seem to be successful, since car theft has decreased on the campus. Mr Willie Frankim, Head of Protection Services, says the stop-and-search actions are carried out sporadically, but have a definite effect on crime at the campus. Mr Frankim says only one vehicle has been stolen in the past two months as opposed to the many more that have been stolen in the past.

The message that safety is viewed in a serious light reaches as far as our university’s parking areas and walkways, which are being patrolled by security staff. Mr Frankim says a security officer is placed in all the large parking areas, while other personnel are distributed across the entire campus, especially at key areas, such as at the library and student centre.

Our university also recently installed more than 30 red poles across the entire campus. Each of these red poles is fitted with a panic button by means of which help can be summoned. Should a student or staff member feel unsafe, all they have to do is press the button and cameras, which are installed in the vicinity, will focus on the pole and Protection Services will send assistance. Twenty five of these poles are already working and ten more still have to be activated.

Students and staff can also phone Protection Services on 051 401 2911 if they feel uncomfortable about their safety. They can use this number, for example, to ask a security officer to accompany them to their car.

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