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27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden
Prof Brownhilder Neneh
Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.
Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards. 

Finding solutions to real-world problems 

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says. 

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

Rasool lauds our university
2011-10-24

 
At the dinner at the residence of the South African Ambassador to the USA, Mr Ebrahim Rasool, were, from the left: Prof. Debra Stewart, President of the Council of Graduate Schools in the USA; South African Ambassador, Mr Rasool; Prof. Jansen; and Prof. Molly Corbett Broad, President of the American Council on Education (ACE).

The Ambassador for South Africa to the United States of America (USA), Mr Ebrahim Rasool, recently hosted Prof. Jonathan Jansen, Vice-Chancellor and Rector of our university and a group of representatives from major science councils, foundations and universities at his home in Washington DC. Our university is the first South African university to be hosted at the official home of the Ambassador.

“The University of the Free State has shown South Africa and the world how to work with the past and how to make the past work for them. “You are a thought leader who had the privilege not to be comfortable with your own ideas of history; you understood the need to change and embraced it. You have moved the fastest towards racial and human togetherness of all the South African universities,” Mr Rasool said.
 
Prof. Jansen responded by saying that Africa needed strong academic universities and that had to be the focus of tertiary institutions across the continent. “We must create opportunities for people to be together and to learn from each other. The UFS is an experiment of human togetherness – and this experiment is taking off,” he said. 
 
During his visit to the USA, Prof. Jansen also discussed research partnerships and new placements for UFS staff and students through exchange visits.

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