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27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden
Prof Brownhilder Neneh
Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.
Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards. 

Finding solutions to real-world problems 

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says. 

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

Thakaneng bridge: Valentines Promotions
2009-02-13

Thakaneng bridge: Valentines Promotions

Thakaneng bridge: Valentines Promotions - 13 February. Special discount! Prizes to be won!

  1. TRÄUMEREI

Enige twee ontbyte kry `n glasie sap en koffie gratis.
Enige middagete kry `n trammazini of glas huiswyn gratis.

Any two breakfasts get a free juice and coffee.
A free glass of wine or a trammazini with any lunch.

  1. VARSITY INFORMATION & TECHNOLOGY

Spend R1000.00 or more and stand a chance to win an Ipod Shuffle.
More specials in store.

Spandeer R1000.00 of meer en staan `n kans om `n Ipod Shuffle te wen.
Daar sal ook ander spesiale aanbiedinge in die winkel wees.

  1. VETKOEK FACTORY

Heart shaped vetkoek with delicious fillings and get a free heart shaped chocolate with every vetkoek.

Kom geniet `n hartvormige vetkoek met `n smaaklike vulsel en kry `n gratis hartvormige sjokolade.

  1. VARSITY HAIR STUDIO

Make Friday the 13th your lucky day at VARSITY HAIR STUDIO.
Amazing discounts will be given away!

Maak Vrydag die 13de jou gelukkige dag by VARSITY HAIR STUDIO.
Groot afslag op byna alles.

  1. KOVSIE PRIVAAT AKKOMMODASIE

Alle bestaande klante kom neem deel aan `n gelukstrekking en staan `n kans om `n etebewys ter waarde van R400.00 te wen.

All existing clients can enter into a lucky draw and stand a chance to win a free meal worth R400.00.

  1. XEROX

Kom neem deel aan `n “lucky draw” en wen een van verskeie geskenke.
Enter the lucky draw and win one of many prizes.

  1. MELLIN

LEVI, POLO en LUXION-KUKA promosies. Gratis geskenke wannneer `n raam gekoop word.
LEVI, POLO and LUXION-KUKA promotions. A free gift with any frame bought.

8. FRIENDLY SEVEN ELEVEN
Lots of in-store give-aways.
Vele weggee geskenke in die winkel. Besoek ons gerus.

9. RUSH HOUR
Kom prik `n ballon en wen een van vele pryse, waaronder T-hemde, `n koek, teddiebeer of dalk ‘n mini- make over.
Ons maak ook `n plan vir lekker musiek op die brug!

Win a cake, T-shirt ,a teddy bear or a mini make over in our burst a balloon competition.

10.MAMA`S KITCHEN
Kom neem deel aan `n gelukstrekking en wen `n piekniekmandjie vir twee.
`n Gratis geskenkie vir die eerste 100 klante.

Enter the lucky draw and stand a chance to win a picnic hamper for two.
The first 100 clients will receive a gift.

11. ROASTERS
Kom koop een chip twister en kry een gratis.
Buy ` chip twister and get one for free.

12 DIE DELI

Koop een groot ontbyt en kry `n damesontbyt gratis.
Kry skyfies gratis saam met enige burger.

Buy a breakfast and get a ladies breakfast free.
Free chips with any burger.

  1. NASHUA MOBILE

Buy airtime for R10.00 or more and stand a chance to win airtime worth R55.00
Koop lugtyd van R10.00 of meer en staan `n kans om lugtyd ter waarde van R55.00 te wen.

  1. VAN SCHAIK BOEKHANDEL

Alle aankope op 13 Februarie kwalifiseer vir `n gelukstrekking op die 14de Februarie en staan `n kans om `n geskenk te wen waaronder wetenskaplike sakrekenaars, memory sticks en penstelle.

All clients who buy something on 13 February 2009 may enter a lucky draw and may win gifts like pen sets, scientific calculator or a memory stick on 14 February 2009.

  1. ROCKSTARS

Kom koop `n T-hemp en staan `n kans om `n geskenk te wen.

Buy a T-shirt and stand a chance to win a prize

 

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