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27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden
Prof Brownhilder Neneh
Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.

Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards. 

Finding solutions to real-world problems 

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says. 

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

Faculty of Education discusses new curricula at summit
2012-03-07

 

Die Fakulteit Opvoedkunde se nuut-aangepaste B.Ed.-programme word binnekort by die Nasionale Departement van Hoër Onderwys en Opleiding ingedien vir herakkreditasie. Proff. Rita Niemann (links), Direkteur vir Nagraadse Studie en Navorsing, en Gawie du Toit, Direkteur vir Aanvanklike Onderwysersopvoeding, is aan die stuur van die herkurrikuleringsproses vir voorgraadse en nagraadse programme van die Fakulteit Opvoedkunde.
6 March 2012

The training of professional teachers rests on a strong curriculum. For this reason, the Faculty of Education has been re-looking at the curricula of the B.Ed. programme for the past two years.

Before this programme is submitted for approval and accreditation, the Education Faculty’s staff from the Bloemfontein and Qwaqwa Campuses will attend a summit at the Gariep Dam on 7 and 8 March 2012. This summit is a sequel to guidelines drawn up by the National Department of Higher Education and Training on adjusted requirements for teacher training. It determines that all initial teacher training and honours programmes be recurriculated and resubmitted for accreditation. These requirements were published in the Government Gazette in July 2011 and involve all education faculties in the country.
 
Deans and line heads of other faculties, including Natural and Agricultural Sciences, Humanities, and Economic and Management Sciences, have also become involved as Education students often register for modules in these faculties.
 
Last week a team from the UFS’s Education Faculty also attended a workshop presented by the Council on Higher Education where the criteria for recurriculation and the evaluation of programmes were discussed.
 
Prof. Gawie du Toit of the UFS’s Faculty of Education says curriculation is not merely a technical process but requires thorough reflection and conceptualisation, involving various roleplayers.
“It is important that recurriculation should take place over a period of time to allow for sufficient time for reflection, absorption and ownership.”
 
Thus, the aim of the Gariep Dam summit is to introduce a teachers’ training program that will provide graduates with the necessary knowledge, skills and responsibilities to take up their places as academics and professional beginner teachers.
 
During these two days students in Education will not attend any classes but they are tasked with self study and to complete assignments.

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