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27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden
Prof Brownhilder Neneh
Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.
Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards. 

Finding solutions to real-world problems 

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says. 

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

During 2011: Infrastructure at the UFS
2011-12-01

Video clips:

Health Sciences Building
Clinical Skills Centre
Economic Sciences and Lecture Hall Building
Teacher Education Building
Biotechnology Building


A publication in which the infrastructure developments at the UFS are portrayed, was published this year. This publication celebrates the enormous development projects undertaken.
 
Description: 2011 Infrastructure_part 1 Tags: 2011 Infrastructure_part 1  Description: 2011 Infrastructure_part 2 Tags: 2011 Infrastructure_part 2  Description: 2011 Infrastructure_part 3 Tags: 2011 Infrastructure_part 3 
Constructive change (part 1) Constructive change (part 2) Constructive change (part 3)

Much has been done this past year to improve the infrastructure of our Bloemfontein and Qwaqwa Campuses with several buildings being built, some renovated and improvements made. Attention was specifically given to the growing need for lecture hall facilities and office space.

Some of the developments on our Bloemfontein Campus include: a brand-new entrance in Nelson Mandela Drive; a Memorial for Women and a Botanical Garden; a building for teacher education opposite the UFS Sasol Library; a building for our Faculty of Health Sciences opposite the Francois Retief Building; a Clinical Skills Centre for Allied Health Professions (the first in the country); and a building for our Faculty of Economic and Management Sciences between the Flippie Groenewoud Building and Wynand Mouton Theatre.

On our Qwaqwa Campus a building for teacher education is being constructed and some of the laboratories were refurbished and upgraded. More student accommodation is also well underway. A village development of four housing units that will accommodate 1000 students will be constructed on our Bloemfontein Campus.
Renovations and extensions were also made to some of the existing buildings such as the Architecture Building, the Biotechnology Building, the Department of Chemistry, the Stef Coetzee Building, the foyer of the Odeion, the Wynand Mouton Theatre and the Callie Human Centre. A staff restaurant has also been established on the Bloemfontein Campus and the building of ‘Little Professors’, a nursery school, is well underway.
“A building not only signals value to the outside; it also builds value on the inside. That is why it is important to notice how space has been organised and allocated to enhance the building of a community and to give academics, students and communities a sense of belonging to the university,” says Prof. Jonathan Jansen, our Vice-Chancellor and Rector.

The funding for most of the projects was made possible with an infrastructural grant from the Department of Education and Training.
 

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