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27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden
Prof Brownhilder Neneh
Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.
Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards. 

Finding solutions to real-world problems 

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says. 

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

Double achievement for Prof. Paul Grobler
2012-04-25

 

Prof. Paul Grobler
Photo: Supplied
25 April 2012

Early this year, two journal editions appearing almost simultaneously in Europe featured cover photographs based on papers by Prof. Paul Grobler of the Department of Genetics and his collaborators.

These papers stem from collaborations with Prof. Gunther Hartl at the University of Kiel (Germany) and Dr Frank Zachos from the Natural History Museum in Vienna (Austria). Both papers cover aspects of the genetics of southern African antelope species.
 
The first paper appeared in the Journal of Zoological Systematics and Evolutionary Research” (from the Wiley-Blackwell group). This was titled “Genetic structure of the common impala (Aepyceros melampus melampus) in South Africa: phylogeography and implications for conservation”.
 
In this paper, the team analysed impala from various localities in South Africa to determine the relationship between distribution and genetic structure. The results suggest a clear relationship between genetic characteristics and habitat features that regulate gene flow.
 
The second appeared in the journal Mammalian Biology (from the Elsevier group), with the title “Genetic analysis of southern African gemsbok (Oryx gazella), reveals high variability, distinct lineages and strong divergence from the East African Oryx beisa”.
 
Here, the researchers looked at various aspects of the genetics and classification of gemsbok. Among the notable findings is that gemsbok populations on the game farms studied are less inbred than previously predicted.
 
Proffs. Grobler and Hartl initiated these projects on gemsbok and impala, with sub-sections of the research later completed as M.Sc. projects by students from both South Africa and Germany.
 
Prof. Grobler has been involved with aspects of the population genetics of various mammal species since the early 1990s, and continued with this line of research after joining the UFS in 2006. Current projects in this field include work on wildebeest, vervet monkeys and white rhinoceroses.

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