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27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden
Prof Brownhilder Neneh
Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.

Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards. 

Finding solutions to real-world problems 

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says. 

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

Senior leadership approves CSRC appeal
2012-05-14

The senior leadership of the UFS has approved the appeal lodged by the Central Student Representative Council (CSRC) to allow students deregistered on 30 April 2012 for not meeting their financial obligations, to write the May/June 2012 exams.
 
As from 14 May 2012, a relatively small number of 428 deregistered students will automatically have their registration reinstated and they will be granted the opportunity to write exams, provided that they have obtained a 40% predicate mark for each module.
 
A name list of the deregistered students will be sent to the heads of departments where they were enrolled. Only students who have obtained a 40% semester mark will be permitted to write exams.
 
Today the Executive Committee of Senate approved a recommendation that those students who only become aware of this arrangement after one of their scheduled modules has already been examined, may apply for permission to the Academic Timetables and Venues Office, Room 166, George du Toit Administration Building on the Bloemfontein Campus, to write a special examination. On the Qwaqwa Campus students may apply for permission to the Examination Section, Room 137 in the Administration Building.
 
This will, however, be a once-off opportunity and students will not be afforded another opportunity to write exams if they miss the first examination opportunity as well as the special examination. A student who writes only the special examination and fails will not be given a further opportunity. A student who writes the main examination and does poorly, but qualifies for a supplementary examination, may write the supplementary examination in the additional examination period.
 

This arrangement applies to all UFS campuses.
 

Media Release
14 May 2012
Issued by: Lacea Loader
Director: Strategic Communication
Tel: +27(0)51 401 2584
Cell: +27(0)83 645 2454
E-mail: news@ufs.ac.za

 

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