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27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden
Prof Brownhilder Neneh
Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.
Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards. 

Finding solutions to real-world problems 

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says. 

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

Global Leadership Summit takes a look at Higher Education in the South African context
2012-07-10

Since 1994 South Africa has achieved a lot in making higher education accessible to South Africans, but challenges still face us daily.

This was the message of a lecture by Dr Lis Lange, Senior Director at the Directorate for Institutional Research and Academic Planning (DIRAP) today at the Global Leadership Summit at the University of the Free State (UFS).

Dr Lange’s lecture focused on the Higher Education and Leadership for Change in South Africa.

In her lecture Dr Lange said in 1994 about 525 000 students, of which 47% were white students, enrolled in South African universities. White youth participation in South Africa was also far higher at 70% comparing to the 9% participation by African youth.

Dr Lange found that eighteen years into democracy, about 900 000 students enrol in South African universities of which the majority is African students. The number of female students also increased greatly.

“In general, youth participation in South Africa remains low. This is still more prevalent among African youth. We also experience a high drop-out rate in South African institutions of higher education.”

Dr Lange delivered this lecture on Monday as part of a series of conversations taking place at the UFS during the Global Leadership Summit. About 160 student and staff delegates are attending this summit and will take part in various critical dialogues. 

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