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27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden
Prof Brownhilder Neneh
Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.

Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards. 

Finding solutions to real-world problems 

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says. 

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

Five Kovsies take part in exclusive Summer School in Groningen
2012-07-25

Michael van Niekerk, Christiaan Nel and Carika Stols participated in the School for Neurosciences.
26 July 2012

For five students from the Faculty of Health Sciences at the University of the Free State, the winter holidays were no time to rest; they attended a summer school for medical students in Groningen in The Netherlands.

Michael van Niekerk, Marcel Nel, Henk Kruger, Christiaan Nel and Carika Stols are all undergraduate medical students who expanded their skills and knowledge during the summer school.

The University of Groningen’s Medical School offers an annual Summer School Programme at the University Medical Centre in Groningen.

It is the largest hospital in the province of Groningen in The Netherlands and offers highly specialised health services to The Netherlands and to the northern parts of Germany.

Hordes of students from around the world annually apply for attendance of the school. A panel invites eligible candidates from the applications to participate in the school. The students are then divided into four different schools, namely Paediatrics, Neurosciences, Global Health and Oncology.

“Besides acquiring better skills and knowledge, the schools also provide us the opportunity to exchange experience and knowledge with participants from other countries. We had regular conversations with students from Korea, Indonesia, Mexico, Brasilia, the Czech Republic, Portugal, Egypt, Belgium, Italy and Spain, on the difference between the medical systems and cultures of the various countries,” says Henk Kruger, who, together with Marcel Nel, participated in the School for Paediatrics.

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