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27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden
Prof Brownhilder Neneh
Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.
Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards. 

Finding solutions to real-world problems 

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says. 

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

Department of Political Studies and Governance involved in regional seminar on peace and security in Southern Africa
2012-09-26

Attending the Lusaka seminar was from the left: Prof. Hussein Solomon; Prof. Virgil Hawkins from Osaka University and main organiser of the seminar; and Prof. Theo Neethling.
26 September 2012

Two staff members from the Department of Political Studies and Governance, Prof. Hussein Solomon and Prof. Theo Neethling, were recently invited by the Osaka University in Japan to participate in a regional seminar in Lusaka, Zambia, on multinational peacekeeping and peace enforcement in Southern Africa.

The seminar was organised by the Southern African Centre for Collaboration on Peace and Security funded by the Japan Society for the Promotion of Science. Prof. Solomon presented a paper on the establishment of the Southern African contingent of the African Union’s African Standby Force, while Prof. Neethling presented his paper on United Nations peacekeeping operations in the war-ravaged eastern parts of the Democratic Republic of Congo.

The participation of Prof. Solomon, Senior Professor, and Prof. Neethling, Head of the Department of Political Studies and Governance, comes from a cooperation agreement between Osaka University’s School for International Public Policy (OSIPP) and the Faculty of Humanities at the University of the Free State. The agreement covers issues like joint collaboration projects, the exchange of staff and senior students and joint conferences. One of the key joint areas lay in the Southern African Centre for Peace and Security Studies, a consortium of several Southern African universities with Osaka University and the University of the Free State as its key pillars.

Other universities include the University of Zambia, Zambian Open University, University of Dar es Salaam, Mozambique-Tanzania Centre for Foreign Relations. Academics from other universities in the region, like Nzuzu University in Malawi, University of Botswana, University of South Africa, Stellenbosch University, University of Zimbabwe, are all in the network.

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