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27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden
Prof Brownhilder Neneh
Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.
Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards. 

Finding solutions to real-world problems 

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says. 

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

UFS Faculty of Law and Department of Health join hands to combat modern day slavery
2012-10-03

At this event, were from the left: Dr Adri Krieger and Dr Mariaan Kotze. Both are from the Department of Health: Directorate Forensic Services. Far right is Dr Beatri Kruger from the Unit for Children's Rights and the Department of Criminal and Medical Law at the UFS.
4 October 2012

Research and court cases confirm that the trade in people is a reality in South Africa. According to Dr Beatri Kruger from the Unit for Children's Rights and the Department of Criminal and Medical Law at the University of the Free State (UFS), complex challenges are faced in combating human trafficking. One of these challenges is a lack of knowledge of this crime and the difficulty in identifying trafficked victims.

To address the lack of knowledge, a number of discussions took place between Dr Kruger and delegates from the Department of Health.

A project has been initiated to address this problem in the public health sector. A need to raise awareness and provide training to medical practitioners to better understand human trafficking was identified. The most important aim of this initiative is to empower medical staff, to identify trafficked victims that visit hospitals and clinics countrywide and to also treat them appropriately in light of the severe trauma they have often been exposed to. The initiative will also empower medical practitioners to refer patients to other service providers such as social workers and psychologists.

The talks with medical practitioners from the Department of Health have led to training and awareness raising that will be provided at some of the local hospitals before the end of the year. Further training seminars are planned for medical practitioners, which will include a presentation by Dr Kruger on legal issues that are relevant for staff in the public health sector. The multidisciplinary cooperation that was established between representatives from the UFS Faculty of Law and the Department of Health has contributed substantially to a more effective response to human trafficking in South Africa.
 

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