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27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden
Prof Brownhilder Neneh
Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.

Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards. 

Finding solutions to real-world problems 

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says. 

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

Snow on our campuses
2012-08-07

Qwaqwa Campus
7 August 2012

Kovsies have been treated to the rather unusual sight of snow Tuesday, with the Qwaqwa Campus covered in a blanket of snow and the Bloemfontein Campus also dusted in white.

Snowflakes on the Bloemfontein Campus had people clicking away on their cameras and cellphones to capture this rare picture. The last time the City of Roses experienced this much snow was about six years ago.

Prof. Sue Walker, Head of Agricultural Meteorology in our Department of Soil, Crop & Climate Sciences, says the snowy weather over the Free State was caused by a cut-off low pressure system in association with a strong anticyclone ridging in behind the cold front.

“This draws a pool of very cold air, in the upper air, from the far southern ocean area in Antarctica driven by a strong southerly wind. This caused the freezing level, which is normally high in the atmosphere, to be lowered to the ground surface level, resulting in the snow.”

Prof. Walker says a little snow is forecast for Wednesday although rain can be expected before it clears and becomes sunny for the long weekend.
 

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