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27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden
Prof Brownhilder Neneh
Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.
Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards. 

Finding solutions to real-world problems 

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says. 

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

Spotlight on Excellence in Teaching and Learning
2012-11-08

 
Dr Lynette van der Merwe and Mr Fred Mudanvanhu
Photo: Stephen Collett
08 November 2012

Dr Lynette van der Merwe from the Department of Basic Medical Sciences was announced as the winner of the Vice-Chancellor’s award for Teaching and Learning 2012. This award celebrates the excellent work done by academics in their classrooms. Mr Fred Mudanvanhu from the Computer Science and Informatics Department was named winner of the Excellence in Teaching and Learning award on the Qwaqwa Campus. They received their awards during the first Excellence in Teaching and Learning Week held on the Bloemfontein Campus from 29 October to 1 November 2012.

Hosted by the Centre for Teaching and Learning, the week was a showcase of scholarly teaching in various disciplines and innovation in teaching and learning practice. Some of the top academics at the university exhibited and presented their scholarly contributions in the form of presentations, short videos and electronic posters. This celebration of excellent work done by academics started on 24 October 2012, with the Excellence in Teaching and Learning Day on the Qwaqwa Campus.

Dr Francois Strydom, Director for the Centre for Teaching and Learning, said presentations made during Excellence in Teaching and Learning Week, especially those by the candidates for the Vice-Chancellor’s award for Teaching and Learning, demonstrated cutting edge, reflective scholarship.

He said Dr Van der Merwe’s innovative practises in teaching and learning stem from her Ph.D. research on Generation-Y learners and what their specific preferences are within the context of the Faculty of Health Sciences. “She illustrated how important it is for lecturers to reflect on the characteristics of the students that they are teaching to find the optimal balance between face-to-face interaction and the use of technology to engage the current generation.”

Mr Mudanvanhu was singled out for his research that contrasted the impact of different types of combinations of peer facilitated learning with the technology to improve students’ success.

Speaking at the teaching and learning awards function,Prof.Driekie Hay, Vice Rector:Academics, said the celebration of excellence indicates the pursuit towards developing the next generation of teachers, doctors, architects, scientists and researchers, to name a few. “The graduate that we educate today is the next president, the next Nobel prize winner or your grandchildren’s teacher.”
 

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