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27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden
Prof Brownhilder Neneh
Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.
Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards. 

Finding solutions to real-world problems 

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says. 

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

Twenty Rag finalists announced
2012-10-12

The 20 Rag CS finalists for 2012/2013.
Photo: Leonie Bolleurs
17 October 2012

Our university has been part of the rich tradition of Rag CS (community service) since 1948. During 2011/2012, KovsieRag CS distributed R2 million to charities.

 

Rag CS will continue the tradition next year. The process began as early as March this year when Rag CS received and processed more than 100 applications and chose 50 women and 25 men as semi-finalists. The men and women had the opportunity to collect money until October. A total of R400 000 was collected. The 20 debutants (10 men and 10 women) who collected the most money were chosen as the 10 Brutal Fruit Rag CS finalists and the 10 Mr Rag CS finalists for 2012/2013.

 

These students were recently treated to a breakfast at Bain’s Game Lodge. Every finalist chooses a charity for which they will collect money.

 

Mr Rag CS 2013 and the Rag CS Queen will be chosen at the Crowning Ball on 15 February 2013.

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