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27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden
Prof Brownhilder Neneh
Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.

Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards. 

Finding solutions to real-world problems 

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says. 

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

School of Medicine boasts with a new unit
2013-02-22

 

New Clinical Skills Simulation unit is one of its kind.
Photo: Supplied
22 February 2013


The Faculty of Health Sciences at the University of the Free State (UFS) can now boasts with a new Medical Clinical Skills Simulation unit (MCSU) at the School of Medicine.

This newly established Clinical Simulation Unit is the first dedicated clinical simulation unit of its kind in South Africa. It was opened on Thursday 21 February 2013.

This facility is equipped with an operating theatre, Intensive Care Unit, two simulation and three private rooms.

In addition, the Unit has control rooms with cameras for recording purposes and debriefing facilities, the latter with video equipment for playback of recorded scenarios.

The Simulation Unit at the UFS’ School of Medicine is based on accredited units in the USA and the UK.

Dr Mathys Labuschagne, Head of the Simulation Unit, says the concept for this kind of unit is still new, but is already a very important part of clinical skills training in the health professions.

“We are the only university in South Africa with a unit dedicated to clinical skills simulation only and not a combination of clinical skills training which includes some simulation.”

The primary goal of the MCSU is to provide educational opportunities to undergraduate and postgraduate medical students, as well as opportunities for other healthcare students in the Faculty of Health Sciences, to be exposed to inter-professional skills training. The MCSU will play a role in quality assurance of training and assessment, as well as research.

The aim of the Clinical Simulation Unit is to provide a facility where medical and other healthcare students or professionals can be exposed to:

  • Training in a safe environment.
  • Training without harm to the patient.
  • Scenario-based learning.
  • Debriefing.

The facility will also be utilised for post-qualification refresher and training courses.

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