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27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden
Prof Brownhilder Neneh
Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.
Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards. 

Finding solutions to real-world problems 

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says. 

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

Public Protector visited Faculty of Law
2005-09-23

On 21 September 2005 the Public Protector visited the Faculty of Law.  This event took place at 10:00 in the Senate Hall of the CR Swart Building, after which a light lunch was served for the delegates and staff of the Faculty.

The purpose of the visit was to spell out the roles, functions and powers of the Public Protector, to promote public awareness and transparency and to increase contact between the Faculty and the Public Protector.  Sufficient time was allowed to answer all the questions posed by various parties, and brochures were made available.

All law students and staff members of the Faculty were invited to the occasion.  The presentations also included information regarding career possibilities for students with the Public Protector’s office.  This organization is more than willing to involve students in community service projects and would keep in contact with the Faculty in this regard.

All the representatives of the Public Protector’s office who visited the Faculty are in the law profession:

The following persons made presentations:

Mr P Nthotso:  Independent Complaints Directorate
Ms L Mdalane: Directorate of Special Operations – Scorpions
Ms M Thetlhu: South African Human Rights Commission
Mr A Madiba:  Office of the Public Protector.

The persons mentioned above were accompanied by their supervisors, viz. Mr L Mashee (Head Public Awareness, Free State) and Ms SD Griessel (Provincial representative for the Public Protector, Free State).  A further two employees of the Public Protector attended as observers, viz. Mr T Kgabeginyane and Mr MR Matlesoane.

The Public Protector functions independently and reports directly to Parliament.

Staff and students found the visit very informative and valuable contacts were made in the process.

 



Back from left: Ms Michelle Havenga (President of the Faculty of Law's Juridical Society ), Ms Masego Thethu (South African Human Rights Commission), Ms  Lebo Mdalane (Directorate Special Projects of the Scorpions) and Mr  Pieter Nthotso (Independent Complaints Directorate).
Front from left: Mrs Soné Griessel (Provincial Representative of the Public Protector in the Free State) and Prof Carel van der M Fick (Head:  Department of Criminal Procedure and Philosophy of Law at the UFS Faculty of Law).

 

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