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27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden
Prof Brownhilder Neneh
Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.
Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards. 

Finding solutions to real-world problems 

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says. 

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

Lots of inspiration at Autumn Graduation Ceremony
2013-04-08

 

Photo: Hannes Pieterse
27 March 2013

The university’s Autumn Graduation Ceremony promises to be another special occasion, with speakers from South Africa and abroad that will address the graduates.

A total of 526 diplomas/certificates and 2 796 bachelor’s and honours degrees will be awarded at the ceremony. The diplomas/certificates and degrees will be awarded during eight ceremonies in the Callie Human Centre on the Bloemfontein Campus from 16 to 19 April 2013.

Well-known radio host and Idols South Africa judge, Gareth Cliff, will be the guest speaker at two ceremonies on 18 April 2013. He will be joined by Vicus Visser, the South African YouTube singing sensation dubbed Bloemfontein’s Justin Bieber. Vicus and his brother Vincent, will perform during the two ceremonies.

Graduates will also be able to draw inspiration from the American student and tap dancer, Joshua Johnson, whom overseas media report widely about. Joshua inspired American audiences with his story of hope and perseverance. The student from Penn State University travels five hours by bus to New York every weekend, where he dances on the subway train to earn money for his tuition fees.

Joshua has appeared on the Ellen DeGeneres Show and his story has also been told in the New York Times and on the American news programme ABC World News with Diane Sawyer.

Joshua will be the guest speaker at the ceremonies on 16, 17 and 19 April 2013. He will also deliver a dance item.

The programme for the respective ceremonies is:

Tuesday 16 April

09:30 Diplomas and certificates up to and including honours degrees in the Faculty of the Humanities: only Social Sciences and Communication Science.
14:30 Diplomas and certificates up to and including honours degrees in the Faculty of the Humanities: Social Sciences and Communication Science excluded.

Wednesday 17 April

09:30 Diplomas and certificates up to and including honours degrees in the Faculty of Education.
14:30 Diplomas and certificates up to and including honours degrees in the Faculties of Health Sciences, Law and Theology.

Thursday 18 April

09:30 Diplomas and certificates up to and including honours degrees in the Faculty of Natural and Agricultural Sciences: only Agricultural Sciences and Architecture.
14:30 Diplomas and certificates up to and including honours degrees in the Faculty of Natural and Agricultural Sciences: only Natural Sciences.

Friday 19 April

09:30 Diplomas and certificates up to and including honours degrees in the Faculty of Economic and Management Sciences: all diplomas and degrees in the Faculty, except BCom and BComHons.
14:30 Diplomas and certificates up to and including honours degrees in the Faculty of Economic and Management Sciences: only BCom and BComHons.

The Qwaqwa Campus’ graduation ceremony will take place on 8 June 2013. Diplomas/certificates up to and including doctorates will be awarded at this ceremony.

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