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27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden
Prof Brownhilder Neneh
Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.

Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards. 

Finding solutions to real-world problems 

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says. 

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

UFS honours many during Autumn Diploma and Graduation Ceremony
2006-04-06

The University of the Free State (UFS) will award 857 diplomas and 2 579 degrees on 21 April 2006 and from 24-26 April 2006 during this year’s autumn diploma and graduation ceremony.  Students from the Main Campus and Vista Campus will take part in the ceremony.   

Altogether 35 doctorates and two honorary doctorates will be awarded.  The honorary doctorandi are Mr Pieter Cox (Ph D (hc)) and Mr Terry Moss (Ph D (hc)).  Mr Cox is the non-executive chairperson of Sasol Limited and Mr Moss is General Manager:  Generation Business Enhancement at Eskom.

On 21 April 2006 at 08:30 altogether 347 diplomas in all the faculties (except the upgrading programmes in the School of Education) will be awarded.  On the same day at 14:30 altogether 361 degrees in the Faculty of Economic and Management Sciences (excluding B Acc, B Admin, B Pub and related honours, master’s and doctor’s degrees) will be awarded.

On 24 April 2006 at 08:30 altogether 510 diplomas will be awarded in the School of Education (ACE, NPDE and CE).  That same day at 14:30 altogether 314 degrees, one doctorate and one honorary doctorate will be awarded in the Faculty of Economic and Management Sciences (i.e. B Acc, B Admin, B Pub and related honours, master’s and doctor’s degrees).  The honorary doctorate will be awarded to Mr Pieter Cox during this ceremony. 

Mr Cox will be honoured for being the driving force behind Sasol’s global expansion and the subsequent listing of Sasol on the New York Stock Exchange.  His passion and focus ensure that Sasol as a national asset is constantly making history, despite the sometimes hostile economic and environmental influences.

On 25 April at 08:30 altogether 325 degrees and 9 doctorates will be awarded in the faculties of Health Sciences, Law and Theology.  That same day at 14:30 altogether 554 degrees, 13 doctorates and one honorary doctorate will be awarded in the Faculty of Natural and Agricultural Sciences.  The honorary doctorate will be awarded to Mr Terry Moss during this ceremony.

Mr Moss is regarded as a modern-day South African industrialist.  He will be honoured for his dedication to the provision of sustainable renewable energy to the citizens of South Africa and Southern Africa through the development and promotion of the hydroelectric power industry and other sources of renewable electrical energy.

On 26 April at 08:30 altogether 427 degrees and 5 doctorates will be awarded in the Faculty of the Humanities and that same afternoon at 14:30 altogether 598 degrees and 7 doctorates will be awarded in the School of Education.

Both the diploma and degree ceremonies will be held in the Callie Human Centre on the Main Campus in Bloemfontein.

Media release
Issued by: Lacea Loader
Media Representative
Tel:   (051) 401-2584
Cell:  083 645 2454
E-mail:  loaderl.stg@mail.uovs.ac.za 
5 April 2006

 

 

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