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27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden
Prof Brownhilder Neneh
Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.

Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards. 

Finding solutions to real-world problems 

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says. 

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

International ties for OSM
2013-08-21

 

Prof Nicol Viljoen in the historic Teatr Zdrojowy in Walbrzych, Poland
20 August 2013


Profs Nicol and Martina Viljoen from the Odeion School of Music (OSM) recently undertook a very successful trip to Europe where Prof Nicol Viljoen rendered two solo piano recitals in Poland. They also delivered a joint paper at a congress in Budapest.

The first of the two recitals were held in Crakow at the famed Zespol Panstwowych School of Music. At this event, Prof Viljoen essentially recited Chopin Mazurkas and was invited to repeat this performance in Poland in the future.

The second piano recital was in the historicTeatr Zdrojowy im. Henryka Wieniawskiego in Walbrzych. This concert included Preludes, Mazurkas, as well as the Ballad in G minor by Chopin. After the Mazurkas, the audience rewarded Prof Viljoen with a standing ovasion – and again at the end of the concert. As a result of this, the chief organiser of the event, Jerzy Kosek, who is also the conductor of the Filharmonia Sudecka, invited Prof Viljoen to perform as soloist with his orchestra next year.

Kosek also invited Conducting students at the OSM to work with the Filharmonia under his leadership on an exchange basis. He indicated that he would like to strengthen the ties with the University of the Free State and the Odeion School of Music. Two members of the Filharmonia Sudecka are currently doctoral students in Performing Arts at the OSM, namely Karol Legierski (concertmaster) and Marianne Cilliers (first violin), while the co-concertmaster, Dorota Graca, is in the process of registering for doctoral studies at the OSM.

The paper delivered by Profs Viljoen in Budapest, formed part of the interdisciplinary congress, ‘The Arts in Society,’ where more than twenty countries were represented. Their paper dealt with the post-apartheid oeuvre of the South African composer, Hans Huyssen. Charla Schutte, another doctoral student at the OSM, delivered a paper on an interpretation of indoctrination songs on the basis of an analytical model by the philosopher Johann Visagie.

During the trip, Prof Martina Viljoen also had a productive meeting with the executive manager of Common Ground Publishers, an academic publisher based in the USA, with a view to publish work from the OSM.

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