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27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden
Prof Brownhilder Neneh
Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.
Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards. 

Finding solutions to real-world problems 

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says. 

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

Degree in Forensic Science for 2014
2013-08-28

 

A BSc degree in Forensic Science will be presented for the first time at the University of the Free State (UFS) from 2014. It is also the first degree of its kind to be presented in South Africa.

According to the Department of Genetics in the Faculty of Natural and Agricultural Sciences the three-year degree is, among others, aimed at people working on crime scenes and on criminal cases in the SA Police Service and in forensic laboratories. At postgraduate level, students can specialise in a variety of forensic fields up to PhD.

A maximum of 80 students will be selected for admission to the course in 2014. Entrance requirements are an admission point of at least 34, as well as a combined minimum point of 17 for Mathematics, Life Sciences and Physical Science. Applications for 2014 close on 30 September 2013. About 700 to 800 new appointments were advertised in this field by the SAPS in the past two years.

The UFS has been offering an honours programme in Forensic Genetics since 2010.

The new course comes at a time when the Government is taking significant steps to eradicate crime in South Africa. At the first conference of the SA Police Service’s National Forensic Service in July 2013, it was reported that milliards of rand are spent to establish an integrated, modernised, well-manned and well-managed criminal justice system. New laboratories are already operational and more laboratories are planned, including one in each province.

The so-called DNA Bill is likely to be approved by Parliament before the end of 2013. Under this bill, all current schedule-1 criminals and suspected criminals will be obliged to provide DNA samples. This information will be stored in a DNA database.

According to the SAPS’ Serial Unit, approximately 1 300 serial killers are currently active in South Africa and the DNA database can be helpful to bring these and other criminals to book. About 80% of all crimes are committed by about 20% of the criminals.

More information on the Forensic Science degree can be found at forensics@ufs.ac.za or +27(0)51 401 9680 or +27(0)51 401 2776.

Issued by: Lacea Loader
Director: Strategic Communication

Telephone: +27 (0) 51 401 2584
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E-mail: news@ufs.ac.za

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