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27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden
Prof Brownhilder Neneh
Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.

Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards. 

Finding solutions to real-world problems 

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says. 

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

“Leisure can be of great geographical importance”
2013-09-26

 

Prof Gustav Etienne Visser
Photo: Supplied
26 September 2013
 

Prof Gustav Etienne Visser (43) is Professor in Human Geography at the University of the Free State. He has been with the university’s Geography Department since January 2002 and became a full professor in 2009.
Visser completed his MA in Geographical Research at the Stellenbosch University in 1996 and finished his PhD in Geography at the London School of Economics and Political Science in 2000. His thesis was titled: Spatialities of social justice: reflections on South African Cities.

Visser was a Post-doctoral Fellow at the School of Geography, Archaeology and Environmental Studies at the University of the Witwatersrand before his appointment at the UFS. He now teaches Urban Geography to third-year students and Tourism and Development to MA students.

His research interests so far have been Identity-based consumption and urban morphological change, Tourism and development nexus and Critical reflections on South African Geographical Research.

Visser’s publications summary is as follows:

- Four books – edited collections
- 28 book chapters
- 71 refereed articles
- Nine academic commentaries and research notes
- 14 research reports
- and 38 conference papers

His latest research on how people’s leisure time influences our urban spaces, is fundamentally relevant to everyday life.

“We tend to forget to think about it, but how people spend their leisure time is part of their lifestyle,” says Visser.“ And our urban surroundings are influenced by the lifestyles of its inhabitants.”

When asked about his own leisure time and activities, Visser humorously responds “There is no such thing.”

However, he is passionate about eating, cooking and wine.
“I must also watch a series every day – Dexter is definitely my favourite.
“Furthermore, I also travel abroad for about three months of the year, which is mainly for my research concerning urban spaces.”

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