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#WomenofKovsies: Prof Neneh honoured in 2019 Emerald Literati Awards

27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden

Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.

Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards.

Finding solutions to real-world problems

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says.

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

'England, the English and the problem of education in South Africa.’

2013-09-26

Attending the lecture were, from the left: Dr Susan Brokensha, Senior Lecturer: Department of English; Prof Rosemary Gray, Professor Emeritus (Honorary Life Vice-President of the English Academy of Southern Africa); Prof Jonathan Jansen; and Dr Thinus Conradie, Lecturer: Department of English.
Photo: Johan Roux
26 September 2013

Prof Jonathan Jansen: Lecture

The university celebrated the life of one of South Africa's most renowned art critics, hosting the 2013 English Academy’s Percy Baneshik Memorial Lecture on the Bloemfontein Campus.

The keynote lecture was delivered by Prof Jonathan Jansen, Vice-Chancellor and Rector, who joined a distinguished list of speakers to have delivered the lecture. Presented annually by the English Academy of Southern Africa, an association dedicated to promoting the effective use of English as a dynamic language in Southern Africa, past speakers include Prof Es’kia Mphahlele, Prof Njabulo Ndebele, Dr Alan Paton and Prof Albie Sachs. The lecture is hosted at venues across the country and this year Bloemfontein paid tribute to Percy Baneshik.

In his speech Not even colonial born: England, the English and the problem of education in South Africa,' Prof Jansen addressed the dilemma of the politics of language in both school and university education today.

Talking about the dominance of English in schools, Prof Jansen said it is the language of choice because indigenous languages are so poorly taught. "Simply learning in your mother tongue is absolutely no guarantee of improved learning gains in school. The problem is not the language of instruction; it is the quality of teaching, the knowledge of curriculum and the stability of the school."

Prof Jansen told the audience in the CR Swart Hall that Afrikaans-exclusive, or even Afrikaans-dominant white schools represent a serious threat to race relations in South Africa. "You simply cannot prepare young people for dealing with the scars of our violent past without creating optimal opportunities in the educational environment for living and learning together."

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