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27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden
Prof Brownhilder Neneh
Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.

Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards. 

Finding solutions to real-world problems 

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says. 

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

How are children taught about sexuality?
2014-01-05

 

Prof Dennis Francis
How is sexuality taught at schools? More importantly, why is heteronormativity taught at schools?

These are the questions that drive Prof Dennis Francis, Dean of the Faculty of Eduation, in his research on sexuality education.

His extensive research papers point out how schools promote compulsory heterosexuality and that homosexuality is something to be hidden and kept separate from teaching, learning and daily school life.

Prof Francis’ research dates back to the early 2000s, when he became concerned about the high HIV prevalence and other sexually transmitted diseases among 15-25-year-olds and the dropping age of sexual debut, as well as the increase of sexually active teenagers that are not adequately protecting themselves against undesired pregnancies and disease.

It was in the light of this that he started looking at how messages of sex and sexuality were conveyed to adolescents before becoming sexually active.

From 2006 to 2008, he was awarded a Medical Research Council Grant under the MRC research priority area of HIV/Aids.

In the past three years, he has collaborated with Dr Renee de Palma, a leading international European scholar who has published widely on sexuality education, gender and heteronormativity.

Using a National Research Foundation (NRF) grant, they collected data from 25 sexuality educators across the Free State on the teaching of sexuality education. They have published three articles in peer-reviewed journals, one is in press, one book chapter was published and two are currently under review.

Prof Francis says he is also pursuing a research project in the teaching of lesbian, gay, bisexual and transgender education in the sexuality education curriculum.

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