Latest News Archive

Please select Category, Year, and then Month to display items
Categories
UFS News Media Release Research
Years
2017 2018 2019 2020 2021 2022 2023 2024
Months
January February March April May June July August September October November December
Previous Archive
27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden
Prof Brownhilder Neneh
Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.
Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards. 

Finding solutions to real-world problems 

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says. 

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

New Research in Hebrew Language and Culture
2014-01-17

The newly formed Department of Hebrew at the university is hosting an international conference from 27 to 29 January 2014. The conference has speakers from Israel, the United States, Canada, the United Kingdom and Saudi Arabia, as well as South Africa, Zambia, Congo and Nigeria. The goal of the conference is to highlight recent research in Hebrew language and culture by bringing international scholarship to the university and by highlighting the importance of the African context as a conceptual space for research on Hebrew. The rich cultural heritage of Hebrew finds particular resonance in Africa through the Hebrew Bible (Old Testament).

Some highlights from the conference include new research on the use of the ancient Hebrew script by Jews in the Persian and Roman periods as a means to maintain their religious and ethnic identity in times of distress, linguistic research on metaphors in the Hebrew Bible (Old Testament), Jews and non-Jews in the Hebrew and Yiddish writings of the South African author Morris Hoffman, the development of a rabbinic prayer for rain in the land of Israel and in South Africa, pedagogical advances in teaching Hebrew in Africa, and translation of the Hebrew Bible (Old Testament) as a means of reshaping VaTsonga cultural identity. 

The study of ancient and modern Hebrew language and culture provides important insights into the complex cultural situation in modern Africa, generally, and South Africa, in particular. The use of language by minority religious and ethnic groups can provide a powerful force for identity in turbulent political realities. Religious texts can be re-contextualised to provide guidance in new cultural contexts or translated to enhance and empower local societies. 

Venue: CR Swart Auditorium 

For more information, contact Prof Cynthia Miller-Naudé, Head of the Department of Hebrew at millercl@ufs.ac.za . 
 
 

We use cookies to make interactions with our websites and services easy and meaningful. To better understand how they are used, read more about the UFS cookie policy. By continuing to use this site you are giving us your consent to do this.

Accept