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27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden
Prof Brownhilder Neneh
Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.

Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards. 

Finding solutions to real-world problems 

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says. 

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

UFS blows the whistle on crime
2014-03-28


At the event were, from the left: Refiloe Seane, Director: Student Counselling and Development; Anastasia Sehlabo, SRC member for Accessibility and Student Support. Back, from the left: Melissa Barnaschone, Student Counselling and Development; and Mokgawa Kobe, Director: Protection Services.
Photo: Leonie Bolleurs

First-year students receive 1 000 whistles in project to combat crime.

Numerous safety measures were implemented by the University of the Free State in the past five years to ensure the safety of all the students and staff on all three campuses of the UFS. A large area of the UFS Campus is covered by security cameras. Red poles, equipped with panic buttons that can be activated to call for help, were also erected across the campuses.

At the beginning of 2013, as a further safety measure, whistles were handed out to female students in residences.

At an event on 26 March 2014, Refiloe Seane, Director: Student Counselling and Development, together with her team, handed over 1 000 whistles to the Student Representative Council to be distributed to first-year students. The whistles were sponsored by Prof Nicky Morgan, Vice-Rector: Operations and Mokgawa Kobe, Director: Protection Services.

“Female students are encouraged to use the whistles to call for help when they feel unsafe or are in danger. The objective is, firstly, to discourage criminals without suffering any negative consequences, and secondly, to get the attention of security or any other form of assistance,” said Melissa Barnaschone, Student Counselling and Development.

At the event, Mokgawa said: “The moment you blow this whistle, you say to the potential criminal:

  • I hate what you do
  • I will not keep quiet about it
  • I am doing something against crime.”

 

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