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27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden
Prof Brownhilder Neneh
Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.

Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards. 

Finding solutions to real-world problems 

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says. 

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

Powering the future
2014-07-10

 

Kovsie students with the organisers at the African Student Energy Summit.

Photo: Rirhandzu Marivate

Powering the future. This was the theme of the first-ever African Student Energy Summit. The event was recently hosted by the Cape Peninsula University of Technology (CPUT) in Cape Town. The summit was even more unique, since it was part of a global series of Energy Summits held simultaneously in the US, Mexico and Scotland.

Sixteen Kovsies, together with students from across South Africa, Nigeria, Ghana, Zimbabwe, DRC, Zambia and Cameroon united at this event. The main goal: to confront pressing energy challenges faced by our continent. During roundtable discussions, these students brainstormed issues such as the accessibility of energy, as well as driving efficiency and sustainability through the use of green energy.

Antoinette Nel, a Kovsie honours student in Spatial Planning, said, “Interacting with different speakers and students on green energy possibilities enhanced my understanding of how much can be done to change the current status quo on energy in Africa.”

During a student parliamentary session, the participants had to come up with recommendations on sustainable energy. These will be compiled in a document and sent to the African Union (AU).

“My biggest highlight was understanding the need for energy by most Africans, not for lighting or industrialised activities but rather for daily livelihood, for basic rights and services such as cooking, health and education,” said Justman Suh, also an honours student in Spatial Planning at Kovsies.

“We are creating spaces to challenge Afro-pessimism in Africa through these platforms,” Dr Elizabeth Rasekoala, Chairperson of Green Shift Africa, said during the summit. 



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