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27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden
Prof Brownhilder Neneh
Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.

Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards. 

Finding solutions to real-world problems 

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says. 

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

UFS researcher runner-up in 2014 Women in Science Awards
2014-08-18

 

Prof Jeanet Conradie
Photo: Supplied

Prof Jeanet Conradie, professor in the Department of Chemistry at the University of the Free State (UFS), was the runner up in the senior category for Distinguished Women Researchers: Physical and Engineering Science in the Department of Science and Technology’s 2014 Women in Science Awards. With this award, female scientists and researchers are encouraged and rewarded, and also profiled as role models for younger women. 
 
Science and research, by which new concepts are discovered, is her great passion. Due to this keen interest in science, Prof Conradie studied a variety of subjects during her undergraduate years, providing her with a vast knowledge and the necessary background for her current main research interest, which is a combination of various scientific fields. Her PhD in Chemistry, as well as her strong background in Physics, Computer Science, Mathematics and Applied Maths, influenced her choice of research interest and expertise to gradually develop in the direction of computational chemistry, which is a beautiful combination of chemistry and physics. 
 
Today, Prof Conradie’s research expertise is in computational chemistry, using the super computer and appropriate software to simulate, understand and predict the behaviour of atoms and molecules in real life. The use of computational chemistry makes it possible to study chemical reactions and phenomena that are impossible or too dangerous to study experimentally. Her research team also performs experimental work in the laboratory to combine and compare with the computational analysis. Based on the results obtained, new materials with specific properties are developed. 
 
“We are very proud of Prof Conradie. This award is the result of 14 years of hard word, a lot of it after hours. We are fortunate to have someone like you as colleague who puts guidance to students and learners first in research, teaching and community service,” said Prof André Roodt, Head of the Department of Chemistry at the UFS. 
 
Prof Corli Witthuhn, Vice-Rector: Research said: “Prof Conradie serves as a role model for younger academic scholars in higher education through her motivation, productivity and drive. She also serves as an example of how female scientist can reach the top of their profession while juggling both professional and family responsibilities. This is well deserved recognition for her outstanding research achievements”

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