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27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden
Prof Brownhilder Neneh
Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.
Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards. 

Finding solutions to real-world problems 

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says. 

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

Centre for Africa Studies goes quadruple
2014-09-02

The Centre for Africa Studies at the UFS hosted a book launch on 27 August 2014. Prof Heidi Hudson expressed her excitement as she welcomed the audience and authors that evening, “This has not happened yet at our department where we launch four books at the same time, thus it is a happy and glorious moment for us.”

Book 1: Sacred Spaces and Contested Identities. Space and Ritual Dynamics in Europe and Africa. Edited by Paul Post, Philip Nel and Walter van Beek.

This book deals with the fundamental changes in society and culture that are forcing us to reconsider the position of sacred space, and to do this within the broader context of ritual and religious dynamics and what is called a ‘spatial turn’. Conversely, sacred sites are a privileged way of studying current cultural dynamics. This collection of studies on sacred space concerns itself with both perspectives by exploring place-bound dynamics of the sacred spaces in Africa and Europe.

Book 2: Understanding Namibia. The Trials of Independence. Written by Henning Melber.
This study explores the achievements and failures of Namibia’s transformation since independence. It contrasts the narrative of a post-colonial patriotic history with the socio-economic and political realities of the nation-building project.

Book 3: Peace Diplomacy, Global Justice and International Agency Rethinking Human Security and Ethics in the Spirit of Dag Hammarskjöld. Edited by Carsten Stahn and Henning Melber.

This tribute and critical review of Hammarskjöld's values and legacy examines his approach towards international civil service, agency and value-based leadership, investigates his vision of internationalism and explores his achievements and failures as Secretary-General. The book is also available in print. Melber is a Senior Adviser and Director Emeritus of The Dag Hammarskjöld Foundation, Uppsala, Sweden. He is also Extraordinary Professor at both the University of Pretoria and the Centre for Africa Studies, University of the Free State.

Book 4: Au commencement était le Mimisme: Essai de lecture globale des cours de Marcel Jousse ( In the beginning was mimism: A holistic reading of Marcel Jousse’s lectures). Written by: Edgard Sienaert

This publication allows us to hear the voice of Marcel Jousse, professor of Anthropology of Language, who taught in Paris between 1931 and 1957. Edgard Sienaert, after having edited and translated in English all publications of Jousse, returns here to Jousse’s one-thousand lectures, synthesised through the lens of an anthropology of human mimism. Jousse’s train of thought leads us to question our own thought categories stuck in antagonisms: spirit and matter, concrete and abstract, body and mind, science and faith. Sienaert is currently a research fellow at the Centre for Africa Studies, University of the Free State, with an MA and PhD in Romance Philology. He published widely on medieval French literature and on orality. 
 

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