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#WomenofKovsies: Prof Neneh honoured in 2019 Emerald Literati Awards

27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden

Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.

Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards.

Finding solutions to real-world problems

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says.

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

Young Communication student publishes second book

2014-09-03

Most people get to 90 and never publish a book. Some people at 19 have not even read a book.
But 19-year-old BA Communication student at Kovsies, Grace Nthebe, has already published two books, only in this year...

Grace writes poetry and her first book is called Reflections by Grace.

“It is a personal book and it was only by the grace of God that I could do this reflection,” says Grace.

“Reflections take a look at four aspects of myself:

- Me as a beginner in my life;
- Being a believer of love;
- Looking at critical conditions in life;
- And then finally, taking a look at myself as an African woman.”

Grace became fascinated with poetry in Grade 10. She developed as a poet more and more when she was in Grade 11 and started relying on her writing as a means to express the unexpressed.

“A friend of mine took a look at my writing and asked why I don’t have it published?”

“That was not easy, but I covered everything smoothly and took my time with it.”

More recently, Grace’s second book called Tribute to Love was also published.

“This is more of a motivational book,” she says.

“Young women often have to pretend to be ‘okay’ when going through tough times like a break-up. In Tribute to Love I go through ten basic steps to recover fully after a break-up.”

“A lot of times recovery starts with forgiveness and if you have social support, it eventually ends with learning to let go and being willing to love again. Relationships and break-ups are often phases every person goes through, but it is important to go through it in the right way…”

Grace’s books are self published by Quick Fox and available online at amazon.com

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