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27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden
Prof Brownhilder Neneh
Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.

Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards. 

Finding solutions to real-world problems 

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says. 

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

A woman with a vision and dreams
2014-09-19

Louzanne Coetzee recently made Kovsie -history when she became the first blind woman to be elected to the SRC in the portfolio for Student Accessibility and Support. She has not even considered standing for the SRC before, though.

“I wanted to create awareness of disabled students on campus,” Louzanne says. “By running for SRC and this specific portfolio, I thought it would be a great way to do so.” She has a lot of ideas on how to make the portfolio function better and to link the accessibility and support braches of the portfolio.

Louzanne has a passion for leadership. “I think this is a great platform for me to live out my values.” She describes herself as dynamic, but admits that she often pushes herself very hard to achieve the goals she has set out for herself. “I’m also very competitive. But I believe I can make it work to my advantage by setting goals regarding my leadership position on campus to make them happen.”

Having won several gold medals at athletic track events, Louzanne also aims to be selected for the South African 2016 Paralympics team.

And the one dream after another coming true for her, arises from a firm belief in the right attitude.

“I believe that with one’s attitude one can achieve anything. My personal motto has always been ‘mind management is life management’. One of the greatest lessons I have ever learned is that everything is determined by your attitude. The latter determines how you live your life and handle situations.”

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